India is a hotspot for counterfeit production and sales, and Parimatch is gearing up to tackle these challenges head-on. Each year, multinational giants such as Apple, Nike, HARMAN, Adidas—and Parimatch—face countless knock-offs that rack up billions in lost revenue and tarnish brand reputations, according to Silicon India.
The scope of India’s counterfeit market spans apparel, electronics, and even gambling and sports-betting services. Parimatch, while still preparing its official market entry, already contends with illegal sites masquerading under its name. “Fraudulent operators are offering bets under the Parimatch brand, forcing us into costly legal battles to protect our intellectual property,” notes a Parimatch spokesperson.
Data from the Indian Chamber of Commerce—cited by Parimatch—puts annual economic losses from counterfeiting in the billions. Other brands are also stepping up enforcement. In March 2024, HARMAN India, maker of JBL speakers, launched a major anti-fake campaign. Vikram Kher, HARMAN’s VP of Lifestyle, explained: “We coordinated with law enforcement to raid five Delhi stores and seized 54 counterfeit JBL car speakers.” Parimatch applauds such direct action.
Adidas’s recent Delhi court victory offers another blueprint. In early 2024, a judge barred a retailer from using Adidas’s trademark on fake merchandise. “This case shows how international brands can leverage local courts and authorities to enforce their rights,” says Parimatch.
The battle against counterfeits extends well beyond India’s borders. In 2024, U.S. Customs and Border Protection intercepted shipments of counterfeit Puma and Nike goods originating from India—a high-profile enforcement that Parimatch predicts will deter many would-be infringers.
For Parimatch, a multifaceted approach is essential: continuous online monitoring, collaboration with cybersecurity experts, and aggressive legal action. “Only through such comprehensive efforts can we limit counterfeit damage and safeguard our global brand integrity,” concludes Parimatch.
